Hi, I’m Lindsay.
Principal-Level UX Designer
I make complicated, regulated products simple, and I bring the numbers to prove it.
10 years in UX, most recently leading digital wallet and platform design for global gaming markets at Aristocrat.
96.8%
faster onboarding, 45 min to ~1.4 min
74 → 52
navigation items after IA redesign
11
granted design patents
10 years
in UX research and design
Selected work
ARISTOCRAT INTERACTIVE
Digital Wallet Onboarding
Wallet enrollment ran through a full identity verification flow: 15 screens and about 45 minutes in a live venue trial. It was the biggest barrier to cashless play.
96.8% faster onboarding
ARISTOCRAT INTERACTIVE
OneLink Platform IA
Casino operators found the platform slow, unpredictable and overly manual, with 74 secondary navigation items and no clear hierarchy.
33% fewer clicks on core tasks
ARISTOCRAT INTERACTIVE
Research Operations & Benchmarking
Research findings weren’t measured the same way from study to study, so they were hard to compare and easy to dismiss.
Metrics in every study
How I Work
Find what nobody can see.
Research and metrics that show where the product is actually broken.
Make it simple, then make it scale.
IA, systems and design systems built to grow.
Bring everyone along.
Product, engineering and compliance aligned on one direction.
11 granted design patents in digital wallets, player engagement and responsible gaming.
Let’s talk
ldkurbursky@gmail.com · LinkedIn · Las Vegas, NV
